Samples of my work.
Below are just a few brief case studies highlighting the impact of my work. If you want to really get in the weeds of what this looks like, I'd love to take you through it.
Let's Talk →Led the full promotional strategy for Vanta's biggest event of the year, coordinating across marketing and sales to drive an upmarket-focused attendance mix using ABM and the full marketing stack.
Built and owned the full promotional strategy for Spring Health's first-ever conference — a high-touch, invite-only event designed to drive new business pipeline and customer expansion from senior benefits buyers.
Drove the full promotional strategy for Black Hat, using an integrated marketing and sales approach to generate pipeline from a security-focused audience.
Built and executed the promotional strategy for Vanta's virtual product summit series, orchestrating marketing and sales outreach to convert attendance into active pipeline.
Owned Vanta's first upmarket brand campaign from conception through launch. Secured OOH placements in Times Square and San Francisco, nationwide OTT coverage, and extended the campaign across events including a branded RSA booth.
Led conception and launch of a startup-focused brand campaign across OOH, OTT, podcasts, paid media, and events. Built to drive awareness and pipeline in Vanta's most competitive segment.
Aligned marketing, sales, and partnerships around a coordinated ABM program targeting a Top 50 list of Fortune 500 accounts, running a multi-channel push to reach VP+ benefits buyers.
Used 6sense intent data to identify and prioritize high-intent accounts, then built a $200K multi-channel ABM program with sales and strategic alliance partners to close pipeline before year-end.
Built and scaled a cross-functional ABM playbook with the revenue org, spanning industry-specific, product-specific, and persona-based targeting with multi-touch outbound sequences and paid media support.
Launched a paid social remarketing campaign with an incentive-based offer to address inconsistent pipeline from paid media. Generated meaningful results in under two months.