Seth Hanes — Fractional Demand Gen

Hey, I'm Seth. 👋

I help early-stage B2B companies build demand gen systems that create predictable pipeline.

Let's Talk
Seth Hanes

I work best with teams who are:

Ready to build a repeatable and scalable inbound engine
Sitting on leads and marketing activity that isn't converting to qualified pipeline
Trying to break into target accounts with ABM that actually generates and closes deals
Planning a conference and need the right prospects in the room to generate real ROI
Trying to close the gap between marketing campaigns and sales execution
TLDR: If you need marketing to fuel pipeline and revenue growth alongside your GTM team, let's talk.
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In the time I worked with Seth, he took ownership of our paid search, paid social, and digital performance reporting and scaled our monthly spend 10x in a year. He's organized, moves fast, and brings data-driven strategy to every decision. Working with Seth was one of the best experiences of my marketing career.
Delaney Hertlein  ·  VP of Marketing, AssemblyAI  ·  (formerly marketing hire #1 at Vanta)

I'm a growth marketing consultant for hyper-growth B2B startups and in another life I was a professional classical musician. I've been the first-ish marketing hire at three startups, including Spring Health, before founding the Campaigns function at Vanta.

A few proud moments include:

Building the growth foundations that allowed Spring Health to 33x their revenue in four years
Launching Tidal, Spring Health's annual conference, with $50M of pipeline in the room by year two
Taking Vanta from $20K to $200K/month in profitable paid media spend in their first year of marketing
Launching national brand campaigns that helped deliver $100M of inbound pipeline in FY26 for Vanta (ask me about the ad that got rejected by the MTA in NYC)

Outside of work, when I'm not hanging out with my family and friends, I'm fundraising my way through the World Marathon Majors and have raised over $15K to date.

Thanks for reading this far and if you think we might be a potential fit, I'd love to hear from you.

Let's Talk
Seth with parrots in Australia